Is The Big Pushback Against Content Marketing Underway?

The best source of information about what’s happening in the fast-changing world of content marketing is the Content Marketing Institute. The website is a rich source of ideas for developing strategies, managing workflows, and measuring results. In a recent webinar, Joe Pulizzi and Robert Rose from the Content Marketing Institute discussed four major content-marketing trends they expect to see in 2016.  The talked about: the potential for pushback against content marketing; the need for a focus on the quality of content, instead of the quantity;  the state of native advertising; and an increase in mergers and acquisitions. You can find a recording of the full webinar (“The …

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