Journalist at keyboard


If your organization needs easy-to-understand, printing-related educational content, I can help.

Long-form articles that explain digital-printing technologies, relevant market trends, and print-business management are my specialty.

Experience

I have covered the evolution of digital printing since the 1990s when I was promoted from Associate Editor of Screen Printing magazine to founding Editor of Big Picture magazine for wide-format inkjet printing. My interest in technology was piqued when I worked as an editor in the Public Affairs Office at a major NASA research center.

Over the past 30 years, I have written hundreds of print-business and technology articles for association and trade publications on topics as diverse as:

  • starting, buying, growing, or selling a print business
  • screen, offset, flexo, and digital printing technologies
  • wide-format graphics printing and finishing processes
  • digital textile printing
  • apparel decorating
  • sublimation printing for soft signage, apparel, and hard surfaces
  • prepress and print-production workflow software and automation
  • out-of-home advertising and experiential marketing
  • printed electronics and functional printing
  • advances in UV-LED curing and inks
  • trends in museum exhibits, outdoor advertising, retail wayfinding signage, and experiential marketing

Most of these articles have been published in national B2B publications or association journals that document the digital transformation of printing and the evolution of markets for digital printing services.

Collage of magazine covers
Eileen Fritsch has been writing about printing business evolution since the 1996 — first as founding editor of Big Picture and Great Output magazines, and then as a frequent contributor to publications such as Wide-Format Impressions and the PRINTING United Journal (formerly SGIA Journal).

During my decades of reporting on printing technology innovations, I have witnessed how entrepreneurial owners of prepress service bureaus, professional photo labs, commercial printers, and sign companies have adapted to disruptions such as the Internet, online publishing, e-commerce, and digital signage.

I have also observed how global corporations have invested R&D and marketing resources to serve print-business owners who wanted faster digital printers and finishing devices, durable specialty inks, and robust software for managing color, controlling production costs, and scheduling jobs.

Now, I am eager to study what’s next, including AI, advanced automation, print-on-demand, and industrial printing. Some of these developments are featured on my PRINTVERGENCE blog.

Recent Magazine Articles

Here are three of my articles published in 2025.

Direct-to-Fabric Printing with Hybrid Sublimation Printers: Wide-Format Impressions, Dec. 2024/Jan 2025 
The growing demand for large, seamless dye-sub fabric graphics for retail displays, tradeA show exhibits, and backdrops has led print service providers to ask: Wouldn’t it be faster and more efficient to print 10-ft. wide sublimation graphics directly to the fabric instead of reloading it on a separate calendar? Absolutely.  

Integrated Workflows –The Missing Links: PRINTING United Journal, March/2025 
A well-planned series of custom integrations can help print businesses automate end-to-end order intake to job shipping workflows –even when an order requires using variety of analog and digital printing and finishing devices. 

PVC-Free Adhesive Media for Wide-Format Applications, Wide-Format Impressions: May/June/July 2025
As the use of flexible PVC (vinyl) inkjet media has grown, so has consumer awareness of the environmental hazards of plastic waste. So, some buyers of self-adhesive vinyl for wraps and window graphics now ask about environmentally friendly alternatives. This article looks at some of the advantages and limitations of PVC-free adhesive media and common myths about modern PVC films.