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Eileen Fritsch portrait

If you need a business-savvy writer who understands the technical complexity of printing’s digital transformation, let’s talk!

I understand the needs of content publishers, editors, and start-up enterprises, because I have launched two popular digital-printing-related magazines (The Big Picture and Great Output), served as technical editor of “The Artist’s Giclee Handbook,” and developed photography blogs for clients such as LexJet and HP. As the publishing business has evolved, so have my skills.

For an independent online seller of wide-format inkjet-media for businesses, I worked with Oracle’s NetSuite e-commerce platform, the MailChimp e-mail system and Hubspot marketing automation software. My job involved coordinating the development of web copy, e-newsletters, e-mail promotions, landing pages, blog posts and working with an SEO consultant,

In 2020, I joined the LaManna Consulting Group to help make print-business owners aware of opportunities to grow their businesses and find potential buyers when they are ready to exit their businesses. For Rock LaManna’s Deal Flow Guy blog, I develop content that teaches private-equity investors about technologies and market trends that affect printing business success.

I have a passion for learning. My bachelor’s degree from Ohio University in magazine journalism and public relations provided a solid foundation for a fulfilling career. My background includes experience in association communications management, content marketing, ad-agency copywriting, and managing publications for organizations ranging from United Way to NASA.

To keep up with ongoing changes in digital printing and other technology that create new opportunities for print-service providers and creative professionals, I publish the blog: Printvergence.

If you have educational content projects that could benefit from skills and experience, call me at 859-802-5248 or e-mail me at eileen (at) eileenfritsch.com

I helped launch Big Picture magazine for ST Media Group and Great Output magazine for the Professional Digital Imaging Association. Because these publications began in the early days of wide-format digital color printing and professional digital photo printing, I have observed how companies have developed and grown new markets for printing.