Can Journalists Really Make the Jump to Content Marketing?

Does it make sense to hire an experienced journalist for your firm’s content marketing efforts? Maybe. But maybe not. As illustrated in a new book by Dan Lyons, success may depend on your company’s culture, generational mix, and management style. To see what I mean, read “Disrupted: My Misadventure in the Start-Up Bubble” by Dan Lyons. In this hilarious book, the laid-off technology editor for Newsweek chronicles his disastrous foray into content marketing for HubSpot. When Lyons joined the company in 2013, HubSpot was a Boston-based start-up with $100 million in venture capital to develop and sell marketing automation software. It …

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Is The Big Pushback Against Content Marketing Underway?

The best source of information about what’s happening in the fast-changing world of content marketing is the Content Marketing Institute. The website is a rich source of ideas for developing strategies, managing workflows, and measuring results. In a recent webinar, Joe Pulizzi and Robert Rose from the Content Marketing Institute discussed four major content-marketing trends they expect to see in 2016.  The talked about: the potential for pushback against content marketing; the need for a focus on the quality of content, instead of the quantity;  the state of native advertising; and an increase in mergers and acquisitions. You can find a recording of the full webinar (“The …

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