Journalist at keyboard

Long-form educational articles related to digital-printing technologies, market trends, and print-business opportunities are my specialty.

If your company needs easy-to-understand, printing-related educational content, contact me. I will bring a unique perspective to each assignment.

Experience

I am a semi-retired journalist who has covered the evolution of digital printing since the 1990s when I was promoted from Associate Editor of Screen Printing magazine to founding Editor of Big Picture magazine for wide-format inkjet printing. In the 30 years since then, I have written hundreds of print-business and technology articles for association and trade publications on topics as diverse as:

  • starting, buying, growing, or selling a print business
  • screen, offset, flexo, and digital printing technologies
  • wide-format graphics printing and finishing processes
  • digital textile printing
  • apparel decorating
  • sublimation printing for soft signage, apparel, and hard surfaces
  • prepress and print-production workflow software and automation
  • out-of-home advertising and experiential marketing
  • printed electronics and functional printing
  • advances in UV-LED curing and inks
  • trends in museum exhibits, outdoor advertising, retail wayfinding signage, and experiential marketing

Most of these articles have been published in national B2B publications or association journals that document the digital transformation of printing and the evolution of markets for digital printing services.

Collage of magazine covers
Eileen Fritsch has been writing about printing business evolution since the 1996 — first as founding editor of Big Picture and Great Output magazines, and then as a frequent contributor to publications such as Wide-Format Impressions and the PRINTING United Journal (formerly SGIA Journal).

During my decades of reporting on printing technology innovations, I have witnessed how entrepreneurial owners of prepress service bureaus, professional photo labs, commercial printers, and sign companies have adapted to disruptions such as the Internet, online publishing, e-commerce, and digital signage.

I have also observed how global corporations have invested R&D and marketing resources to serve print-business owners who wanted faster digital printers and finishing devices, durable specialty inks, and robust software for managing color, controlling production costs, and scheduling jobs.

Now, I am eager to study some of the changes that print-industry convergence, advanced automation, industrial printing, and AI will continue to bring. I will report on some of these developments on my PRINTVERGENCE blog.

Recent Articles

Wide-Format Impressions, March/April 2024
Can Your Wide-Format Cutting System Keep Up? March/April 2024 

PRINTING United Journal: June/July 2024
Advances in UV-LED Curing Modules and Inks, July/July 2024