Fresh Perspectives on 3D Printing in The Big Picture Magazine

I was delighted to see that the ISA (International Sign Association) recently tweeted a link to the article on 3D printing I wrote for October issue of The Big Picture magazine.

6 Simple Truths About the Hype About 3D Printing

"3D Printing: 6 Simple Truths Behind the Hype" October, 2014, The Big Picture Magazine, ST Media Group,
“3D Printing: 6 Simple Truths Behind the Hype” October, 2014, The Big Picture Magazine, ST Media Group,

Having witnessed the emergence and evolution of large-format color graphics printing technology, I wrote about some striking similarities between the early days of wide-format and today’s explosion of interest in 3D printing.  It wasn’t difficult to find sources who shared my view.

Yet, 3D printing really isn’t about “printing.” It’s really more about how the technologies can be used to revolutionize fields such as manufacturing, healthcare, retailing, and construction.

Perhaps one of the main similarities between “digital graphics printing” and “3D printing” is that 3D printing might soon enable on-demand, on-site printing of highly customized products. For example, you could get a pair of shoes custom printed at your retailer, or download the design from the store’s website and print the shoes on the 3D printer in your home.

3D Systems and United Nude Collaborate on 3D Printed Shoes

A lot of the hype about 3D printing seems geared toward expanding the maker community and encouraging more students and young designers to learn how to design structurally sound three-dimensional products (instead of flat, two-dimensional graphics). Plus, entrepreneurs and researchers want to be the first to discover the ultimate “killer app” for 3D printing.

While 3D printing has long been used in rapid prototyping, efforts are underway to make it more practical to print all sorts of usable products including prosthetics, topographical maps, home accessories, building materials, movie and stage props (and costumes), fashion, and replacement parts. Because many signmakers are experienced in three-dimensional design of custom-made signs, it’s easy to see why 3D printing might appeal to signmakers.

After submitting my article manuscript to The Big Picture in mid August, I have continued to follow developments in the fast-changing field of 3D printing. For example, check out this news release from The UPS Store:

The UPS Store Expands 3D Printing Nationwide

To get a real sense of just how rapidly the field of 3D printing is evolving, subscribe to the newsletter of the 3D Printng Industry News portal. Each day the newsletter delivers news about printers, education programs, and creative applications. Search the 3D Printing Industry News website for news about HP, and you’ll find articles such as this one:

Will the HP 3D Printing Talk Prove to Be White Noise or Game-Changing?

Finally, while researching my article I learned that today’s new breed of digital marketing agencies has begun experimenting with 3D printers, partly because part of their role is to help their clients understand how to benefit from new technologies. One of the funniest videos I’ve seen on the potential applications of 3D printing is entitled: “ReThink: the Agency with the Most Awards in the World.” Enjoy!

One other source I recommend that you follow is the blog published by John Hauer, the CEO of, a Cincinnati company that that envisions the future of 3D printing as a service.

One of the great things about writing a story such as this one is that every source I interview inevitably suggests other interesting people I should talk to on the subject. If you have suggestions for follow-up coverage on this topic, please let me know!


The Big Picture: 3D Printing: 6 Simple Truths Behind the Hype

ReThink: The Agency with the Most Awards in the World

3DLT Blog: 3DLT Visits HP

3D Printing Industry News