What I Learned from 2018 Projects

While handling a mix of feature-writing, reporting, and content-marketing assignments in 2018, I gathered updated information about a variety of printing-related topics and enjoyed hands-on experience in in web publishing, SEO, and marketing automation for B2B e-commerce. EDITORIAL ASSIGNMENTS My articles were published in Big Picture and Screen Printing magazines published by ST Media Group, the SGIA Journal published by the Specialty Graphic Imaging Association (SGIA), and Wide-Format Impressions, published by NAPCO Media. Below are links to some of my 2018 published articles. BIG PICTURE MAGAZINE Connected Packaging as a Marketing Channel The technology for connecting printed packaging to online …

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Long-form Multi-Source Feature Stories Give Readers Broader Perspective

The biggest perk of freelancing in the technology field is getting paid to research multiple topics. This often involves interviewing creative people with big and bold ideas. That’s why some of my favorite writing projects are “long-form” B2B magazine articles. I generally prefer writing for business audiences because business owners aren’t seeking dumbed down “snackable” content. They want meatier stories that can help them understand the real-world risks and opportunities associated with potentially disruptive technologies. In 2015, I researched and wrote feature stories for four magazines that serve business owners from the signmaking, screen printing, and large-format graphics communities: SGIA Journal; Sign Builder Illustrated; Screen Printing; and Big Picture. Some …

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Designers Seek Help Gearing Up for the Internet of Places

When Big Picture magazine asked me to write a preview of the upcoming ISA Sign Expo 2015 April 8-10 in Las Vegas, they wanted more than a simple recap of details that anyone could easily find online. They wanted insight into how Sign Expo differs from other big trade shows that feature a huge variety of wide-format printing and finishing equipment. In other words: Why should Big Picture readers attend Sign Expo this spring when they could see some of the same exhibitors at SGIA Expo or Graph Expo in the fall? Having served as a Big Picture editor, I know that Big Picture readers …

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Fresh Perspectives on 3D Printing in The Big Picture Magazine

I was delighted to see that the ISA (International Sign Association) recently tweeted a link to the article on 3D printing I wrote for October issue of The Big Picture magazine. 6 Simple Truths About the Hype About 3D Printing Having witnessed the emergence and evolution of large-format color graphics printing technology, I wrote about some striking similarities between the early days of wide-format and today’s explosion of interest in 3D printing.  It wasn’t difficult to find sources who shared my view. Yet, 3D printing really isn’t about “printing.” It’s really more about how the technologies can be used to revolutionize fields …

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Interviews with Design Execs Show Agencies Are Evolving

Technology is an equal-opportunity destroyer. Over the past 20 years, I have seen it disrupt the traditional business models of photo labs, printing companies, and publishing firms. It has also altered the careers of people involved with those businesses, including photographers, designers, and writers. Some people adapted, embracing new opportunities and overcoming the obstacles and uncertainties associated with new technologies. Others simply fell behind. So when I went on an “Agency Crawl” organized by AIGA Cincinnati earlier this year, I wasn’t surprised to see that the traditional “ad agency” business model has vanished. As technology rapidly alters how information is …

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AIGA Cincinnati Organizes a Fantastic Design Week Program

One joy of contributing to WCPO.com in Cincinnati is being able to observe the remarkable progress that has been made in revitalizing our urban core and attracting and retaining young creative professionals.  Not that long ago, young design-school graduates seemed to believe that the best career opportunities for creatives existed only in New York, Chicago, or LA. That has changed. In preparation for an assignment to preview  Cincinnati Design Week (July 21-26), I participated in an “Agency Crawl” on July 10. Many participants were students or recent grads looking for internships or job, But I enjoyed visiting the agencies because I had recently read reports such as: …

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Screen Printing Is Alive and Well

As a freelancer, I am never quite sure where my next writing assignment will lead me. After being dazzled by the advances in digital printing technology displayed at the PRINT 13 show and SGIA Expo last fall, I spent November and December researching two articles on screen printing. Both articles were recently published and confirm that screen printing is still valued, both as an art and as a method of decorating garments. SGIA Journal: Old School Screen Printing in the Digital Age For the Winter 2014 issue of the SGIA Journal, I wrote about “Old School Screen Printing in the …

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The Joy of Local Reporting

Last fall, while researching news for my Creatives at Work blog, I discovered a news release for a job site called Ebyline. The site intrigued me because its business model recognizes that trained, experienced journalists have certain skills that newcomers to freelance writing might not yet have developed. When a publishing company hires a freelance journalist through Ebyline, they can be confident that the writer understands interviewing, research, deadlines, stylesheets, ethics, fact checking, copyright law, and attribution. Journalists know how to put the reader’s interests first and understand the need to earn trust and credibility. The Eblyine platform offers a win-win situation for publishers and writers. Publishing companies …

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