Why the Demand for Brand Graphics in Retail Stores Is Changing

Early this year, the editors at Wide-Format Impressions asked me to research an article about how the the role of printed graphics is changing in brick-and-mortar stores. Published in the March/April issue, the article provides insights into why retailers may be ordering fewer temporary graphics for in-store promotions in favor of more permanent displays and graphics to reinforce the overall brand experience. Although I wrote the story before COVID-19 shut down retailing in mid-March, many trends discussed in the article aren’t likely to reversed. Store design had already been evolving to cater to the growing number of consumers who prefer …

Read moreWhy the Demand for Brand Graphics in Retail Stores Is Changing