Why the Demand for Brand Graphics in Retail Stores Is Changing

Early this year, the editors at Wide-Format Impressions asked me to research an article about how the the role of printed graphics is changing in brick-and-mortar stores. Published in the March/April issue, the article provides insights into why retailers may be ordering fewer temporary graphics for in-store promotions in favor of more permanent displays and graphics to reinforce the overall brand experience. Although I wrote the story before COVID-19 shut down retailing in mid-March, many trends discussed in the article aren’t likely to reversed. Store design had already been evolving to cater to the growing number of consumers who prefer …

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Downsizing and Digitizing

I confess. My blogs haven’t been updated as frequently as planned. But there is a reason. Shortly after returning from the Printing United Expo in Dallas last October, I started downsizing my home and office for an upcoming move. This meant digitizing, and re-organizing all of the printed files, media kits, photographs, and mementos I have accumulated over the past 25+ years. As I prepared to move from my three-level townhouse near Cincinnati into a two-bedroom apartment near Louisville, it quickly became clear that all of the print files, books, magazines, and mementos that I had hoarded in my two-room …

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