Survey Reveals Traits of Successful B2B Content Marketers

Why are some companies more successful with content marketing than others? You can find some insights in the 7th Annual B2B Content Market Benchmark, Budgets, and Trends report published by the Content Marketing Institute and Marketing Profs. The report is based on the answers of 1,102 B2B marketers in North America who responded to survey … Read more

Screen Printing Electronics for Garments and Textiles

Although I have covered the evolution of digital printing over the past 20 years, I am constantly reminded that established “old-school” printing technologies still have plenty to offer. For the February/March 2016 issue of Screen Printing magazine, I wrote about how screen-printing processes are helping manufacturers of textiles and garments develop and test “wearable electronics” that go beyond accessories such as watches … Read more

Is The Big Pushback Against Content Marketing Underway?

The best source of information about what’s happening in the fast-changing world of content marketing is the Content Marketing Institute. The website is a rich source of ideas for developing strategies, managing workflows, and measuring results. In a recent webinar, Joe Pulizzi and Robert Rose from the Content Marketing Institute discussed four major content-marketing trends they expect to see … Read more

Long-form Multi-Source Feature Stories Give Readers Broader Perspective

The biggest perk of freelancing in the technology field is getting paid to research multiple topics. This often involves interviewing creative people with big and bold ideas. That’s why some of my favorite writing projects are “long-form” B2B magazine articles. I generally prefer writing for business audiences because business owners aren’t seeking dumbed down “snackable” content. They want meatier … Read more

Fresh Perspectives on 3D Printing in The Big Picture Magazine

I was delighted to see that the ISA (International Sign Association) recently tweeted a link to the article on 3D printing I wrote for October issue of The Big Picture magazine. 6 Simple Truths About the Hype About 3D Printing Having witnessed the emergence and evolution of large-format color graphics printing technology, I wrote about some striking … Read more

Interviews with Design Execs Show Agencies Are Evolving

Technology is an equal-opportunity destroyer. Over the past 20 years, I have seen it disrupt the traditional business models of photo labs, printing companies, and publishing firms. It has also altered the careers of people involved with those businesses, including photographers, designers, and writers. Some people adapted, embracing new opportunities and overcoming the obstacles and … Read more

AIGA Cincinnati Organizes a Fantastic Design Week Program

One joy of contributing to in Cincinnati is being able to observe the remarkable progress that has been made in revitalizing our urban core and attracting and retaining young creative professionals.  Not that long ago, young design-school graduates seemed to believe that the best career opportunities for creatives existed only in New York, Chicago, or LA. That has changed. In … Read more