Survey Reveals Traits of Successful B2B Content Marketers

Why are some companies more successful with content marketing than others? You can find some insights in the 7th Annual B2B Content Market Benchmark, Budgets, and Trends report published by the Content Marketing Institute and Marketing Profs. The report is based on the answers of 1,102 B2B marketers in North America who responded to survey … Read more

Is The Big Pushback Against Content Marketing Underway?

The best source of information about what’s happening in the fast-changing world of content marketing is the Content Marketing Institute. The website is a rich source of ideas for developing strategies, managing workflows, and measuring results. In a recent webinar, Joe Pulizzi and Robert Rose from the Content Marketing Institute discussed four major content-marketing trends they expect to see … Read more